Privacy Policy
Last updated: August 2025
1. Overview
Ethea Athletica (“Ethea,” “we,” “our,” or “us”) values your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, purchase from us, or interact with our brand. By using our site, you agree to the practices described in this policy.
2. Information We Collect
- Personal Information You Provide: Name, email address, shipping/billing address, payment details, phone number, and any other information you provide when creating an account, placing an order, or contacting us.
- Automatically Collected Information: IP address, browser type, device information, operating system, referral URLs, and browsing behavior on our site (via cookies and analytics tools).
- Order & Transaction Details: Products purchased, order history, and preferences.
3. How We Use Your Information
We use your information to:
- Process and fulfill orders, including shipping and returns.
- Communicate with you about your account, purchases, or customer service inquiries.
- Send marketing emails and promotions (only with your consent).
- Improve our website, products, and customer experience.
- Detect and prevent fraud or other illegal activity.
- Comply with legal obligations.
4. Sharing Your Information
We do not sell your personal information. We may share it with trusted third parties who help us operate our business, including:
- Payment processors (e.g., Shopify Payments, PayPal).
- Shipping carriers and logistics providers.
- Email marketing services (for opted-in customers).
- Analytics providers to help us understand site usage.
We may also disclose your information if required by law or to protect our rights and safety.
5. Cookies & Tracking Technologies
We use cookies, pixels, and similar technologies to enhance your shopping experience, analyze site traffic, and show relevant ads. You can adjust your browser settings to disable cookies, but this may affect site functionality.
6. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required by law.
7. Your Rights
Depending on your location, you may have rights to:
- Access, correct, or delete your personal data.
- Opt out of marketing emails at any time.
- Restrict or object to certain data processing.
- Request a copy of your data in a portable format.
To exercise these rights, contact us at support@etheaathletica.com.
8. International Visitors
If you access our site from outside the United States, please note that your data will be processed in the U.S., which may have different data protection laws than your home country.
9. Security
We implement reasonable safeguards to protect your personal information. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.
10. Third-Party Links
Our website may contain links to other websites. We are not responsible for the privacy practices or content of third-party sites.
11. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with the “Last updated” date. Your continued use of our site after updates constitutes acceptance of the revised policy.
12. Contact Us
For questions or concerns about this Privacy Policy or our data practices, contact us at:
Email: support@etheaathletica.com
